| ACCELERATE YOUR MARKETING:
SUPER MARKETING CONFERENCE III
Presented by
Center for Advanced Legal Studies and Institute on Practice Technology & Innovation
@Suffolk University Law School
LOMAP
Massachusetts Bar Association
Sponsored by
Avvo, Inc.
Clio
Real Cool TV
Find Law
Thomson Reuters
MA Lawyers Weekly, Inc.
Social Law Library
Starting Out Solo
Essex County Bar Association
Franklin County Bar Association
Hampshire County Bar Association
North Carolina Bar Association
Chicago Bar Association
Women’s Bar Association
Please Note: This course has already
been held.
Date: Thursday, May 16, 2013
Location: Suffolk University Law School, 120 Tremont St., Boston, MA
Time: 08:30 AM - 05:15 PM
Schedule/Agenda
Registration Information
ABOUT THE CONFERENCE Every lawyer and law firm is seeking after the holy grail: an effective marketing campaign for client generation. In 2013, that marketing campaign is incomplete without a significant web component.
When it comes to web marketing, there’s a difference between doing it, and doing it well.
Whether you’re just getting started marketing online, or are already doing so, and are hopeful of improving your posture in the marketplace, this third annual edition of Massachusetts’ Super Marketing Conference will provide you unprecedented access to national legal marketing experts, who will share their best tips and tricks for reaching referral sources and converting potential clients via the internet.
New England’s premier legal marketing conference is your source for the best advice for marketing your practice on the web, and a uniquely effective opportunity for networking with your colleagues.
FEATURING Mark Britton
Founder and CEO, Avvo Gabriel Cheong
Owner, Infinity Law Group
Todd Curlett
FindLaw Beth Cuzzone
Director of Client Services and Business Development, Goulston & Storrs Cynthia MacCausland
Principal, Law Offices of Cynthia E. MacCausland
James Ringrose
Real Cool TV Stephen Seckler
Principal, Seckler Legal Coaching Amy Danziger Shapiro
Of Counsel/Marketing and Communications Director, Danziger, Shapiro & Leavitt, PC Damian Turco
Principal, Turco Legal Amy Ullman
Inbound Marketing Consultant, HubSpot David White
Principal, Breakstone, White & Gluck, PC
REGISTRATION Register For In Person Attendance (space is limited)OR Register with the Massachusetts Bar Association for On-Demand Real Time Webcast
Price: $69 Regular Price $49.00 for Suffolk Alumni, LOMAP clients, Avvo, Clio, Total Attorney users and members of the Chicago Bar Association, Essex County Bar Association, Franklin County Bar Association, Hampshire County Bar Association, Mass Bar Association, Social Law Library and Starting Out Solo.
| S C H E D U L E / A G E N D A |
| 8:30 |
REGISTRATION AND CONTINENTAL BREAKFAST |
| Sponsored by Avvo
|
| 9:00 |
WELCOME AND INTRODUCTIONS |
| Jared Correia, LOMAP
|
| 9:10 |
TEN OPPORTUNITIES LAWYERS MISS IN ONLINE MARKETING |
| Mark Britton
|
| 10:05 |
CONTENT IS STILL KING: MARKETING BY PUBLICATION |
| Massachusetts Bar Association Law Practice Management Section Session Moderator: Gabriel Cheong
Beth Cuzzone, Cynthia MacCausland and David White
|
| 11:25 |
THE SOCIAL WEB: NEW MEDIA MARKETING FOR LAWYERS |
| Massachusetts Bar Association Solo and Small Practitioner Section Session Moderator: Kirsten Lovett
Lesley Ridge, Stephen Secker and Amy Danziger Shapiro
|
| 12:30 |
BOX LUNCH | Sponsored by Avvo |
| |
| 1:30 |
FIVE WAYS TO MAKE INTERNET MARKETING DELIVER |
| Todd Curlett
|
| 2:15 |
USING VIDEO TO MARKET PROFESSIONAL SERVICES |
| James Ringrose
|
| 3:15 |
SEO TACTICS FOR GETTING LOCAL BUZZ |
| Amy Ullman and Damian Turco
|
| 4:00 |
FINDING, TRACKING AND CONVERTING PROSPECTS: THE USE OF CRM SYSTEMS IN LEGAL |
Moderator: Morris Singer
Mark Britton, Todd Curlett and James Ringrose
|
| Date: |
|
Thursday, May 16, 2013 |
| Tuition: |
|
$69 Regular Price $49.00 for Suffolk Alumni, LOMAP clients, Avvo, Clio, Total Attorney users and members of the Chicago Bar Association, Essex County Bar Association, Franklin County Bar Association, Hampshire County Bar Association, Mass Bar Association, Social Law Library and Starting Out Solo. Register For In Person Attendance (space is limited) OR Register with the Massachusetts Bar Association for On-Demand Real Time Webcast
|
| Refunds: |
|
There is a $15.00 cancellation fee for those who cancel by Wednesday, May 15, 2013. There will no refunds given after this date.
|
| Location: |
|
Suffolk University Law School, 120 Tremont St., Boston, MA
|
Special
Needs: |
|
If you have special needs addressed by the Americans with Disabilities Act, please notify us as soon as possible.
|
Evaluate this course.
Directions to the Law School.
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|
Library 
